Hello, I’m Apoorva Ram — a product leader who transforms ideas into scalable platforms, turning complexity into clarity for teams, users, and businesses alike.
I live in Hyderabad, India. Outside of work, I indulge in travel and storytelling because I believe every product is a journey—and every user experience tells a story.
My Product Philosophy🌿💁🏻♀️
- Think platform, act product. I don’t just build features—I design ecosystems. I’ve led analytics platforms, chatbot-driven workflows, and data pipelines that scale across enterprise operations.
- Customer first, clarity always. Whether it’s an AMC executive analyzing KPIs or dev-partner integrating via APIs, I ensure the product experience is clear, intuitive, and outcome-oriented.
- Data + empathy = insight. I use analytics to uncover opportunities, and empathy to connect with real users. The result: products that are both measurable and meaningful.
What I Do💡❓
- Define and lead end-to-end product roadmaps: from vision through research, design, development, and launch.
- Create extensible platforms: I’ve architected frameworks for third-party integration, API strategy, and self-service automation.
- Drive business outcomes: My products have reduced onboarding time by ~40 %, increased self-service adoption 3×, and elevated reporting accuracy by 60 %.
- Lead cross-functional teams: I collaborate with engineering, UX, data, operations, and stakeholders to deliver high-impact solutions.
Key Experiences🏆🎖️
- Senior Product Manager at KFintech (April 2025 – Present): Led the launch of an enterprise analytics & insights platform (50+ KPIs) and a WhatsApp-based onboarding automation for mutual fund operations.
- Product & QA leadership at Qapitol QA (Oct 2020 – Mar 2025): Shifted from quality engineering into product strategy—aligning product, engineering, research and scaling delivery.
- Early career at TCS (Oct 2015 – Mar 2020): Built strong technical and business foundation working on large-scale fintech and SaaS solutions.
When I’m Not Designing Products🏄🏻♀️📝
You’ll find me capturing sunsets, exploring local flavours, or writing a few poetic lines about life, work, and everything in between. I believe building great products also means staying curious, open-hearted and creatively charged.
📝💼 Case Studies ✏️🗒️
- Project Leadership: Led a cross-functional team to successfully launch a critical software update, balancing user needs and technical constraints.
- Problem-Solving: Implemented a new testing framework that reduced bugs by 30%, enhancing product reliability and user satisfaction.
- MakeMyTrip – Improve user retention and Customer experience
⭐️🤩Noteworthy Accomplishments🏆🥇🎖️
🫰📖🖌️ Notable Articles & Writing
- How I fell in love ❤️ with Testing?
- Cheatsheets every Tester should know
- Tips for writing clearer bug reports
- Design thinking for Testers
- Assistive Tools for performing Exploratory Testing
- Boundary Value Analysis and Equivalence Class Partitioning for Testers
🏆🏅 Contests & Conferences 🧡
- Bugasura – Bug Bounty Program: UX : First Time User Experience
- ZenQuest – Winner
- Cignithon – Winner
- ATAGTR 2021 – “Common Testing Mistakes – Are we really evolving?”
- ATAGTR 2023 – Testing Tours Workshop
🖍️📚Published Study Notes
- The Whole team approach to Continuous testing
- Scaling tests with Docker
- Test Automation for Accessibility
🎯Let’s Work Together💼
If you’re looking for a product lead who blends strategy with empathy, numbers with nuance, and architecture with art—let’s connect. Whether you’re building a platform, an AI-driven workflow, or a developer ecosystem, I’d love to bring ideas to life.
📧 apoorvaramatwork@gmail.com | Hyderabad, India